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Someone who cares.
Who is passionate about people, transforming places, understanding differences. Who can manage a budget, lead teams, and turn ambitious concepts into reality.

"Working with Luke has always been a highly professional and reliable experience. His expertise in music tourism, strategic mindset and strong international network make him an outstanding partner for cultural and event development projects."
Thorsten Schaar, Head of Content & Communications, Visit Düsseldorf

About Me

I started out in London organising small sold-out concerts at the age of 17. Seventeen years later, I was leading my biggest project yet, delivering a conference, awards ceremony and six-week educational programme within just three months. This wasn't my first major international cultural industry project. By then, I had already developed and delivered major projects in Australia, the United States, Germany, China and many other countries.

 

I never expected my passion for music to take me around the world, and allow me to meet so many inspiring people. But it wasn't by chance. Along the way, I learned that successful cultural projects require both passion and precision: someone who cares, who is passionate about people, transforming places, understanding differences, but who can also build partnerships, manage budgets, lead teams and turn ambitious concepts into reality.

Today, I support cultural and creative sector organisations in Vienna and internationally. I bring together strategic thinking, international experience and hands-on delivery to develop conferences, events and programmes that connect people, ideas and places.

Capabilities

Strategy & Concept Development
  • Project and conference concept design
  • Programme and content strategy
  • Audience strategy and segmentation
  • Positioning and narrative development
  • Host and partnership strategy
  • Internationalisation and scaling of events & programmes
Communications & Audience Engagement
  • Campaign and communication strategy
  • English-language communications
  • German-language communication (with partners)
  • Brand development and identity direction (with partners)​​
Advisory & Consultancy
  • Strategic advisory for cultural projects and conferences
  • Growth and development planning
Project & Production Leadership
  • End-to-end project leadership and delivery
  • Budget development and financial oversight
  • Production, venue and supplier coordination
  • On-site leadership and event direction
  • Speaker, VIP and stakeholder management
Languages
  • Native English
  • C1 German

"Luke brought a high level of professionalism, creativity, and cultural insight, helping to translate a bold vision into a meaningful and well-executed event. His ability to understand Anguilla’s cultural landscape, engage with diverse stakeholders, and connect music, tourism, and economic development was invaluable. Luke was responsive, solutions-oriented, and thoughtful, consistently demonstrating both strategic vision and attention to detail. Luke helped to ensure that the event was authentic to Anguilla’s identity, aspirations, and creative potential.”
Dr. Bonnie Richardson-Lake, Permanent Secretary, Ministry of Social Development & Education, Government of Anguilla

Selected Past Projects 

Europe​
  • Music Tourism Convention | Liverpool, UK | Visit Liverpool
  • Music Tourism Forum | Düsseldorf, Germany | Tourismus NRW
  • Music Cities Forum | Norrköping, Sweden | Norrköping City of Music
  • Berlin Smart City Night | Barcelona, Spain | CityLab Berlin
  • Music Cities Exchange Programme | Europe | Music Moves Europe / European Union
North America
  • Music Cities Convention | Memphis, USA | Memphis Music Initiative
  • Music Cities Convention | Alberta, Canada / Hybrid | National Music Centre
  • Keychange US Launch | New York City, USA | Keychange EU
  • Music Cities Forum | Vancouver, Canada | MusicBC 
  • Music Tourism Convention | Cleveland, Mississippi | Visit Mississippi
South America & Caribbean
  • Nocturnal Cities | Bogota, Colombia | Secretary of Culture, Recreation, and Sport 
  • Music Tourism Convention | Anguilla | Ministry of Social Development & Education
Asia, MENA & Oceania
  • Music Cities Convention | Melbourne, Australia | Creative Victoria
  • Music Cities Convention | Chengdu, China | Chengdu Musical Fun
  • Music Cities Convention & Music Cities Awards | Riyadh, Saudi Arabia | Music Commission
  • Music Cities Convention | Seoul, South Korea / Hybrid | Seoul Government

Let's discuss what you're working on, what support you need, and what your timeline looks like.

Send me an email at luke@heimeljones.com

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