Music Cities Convention

Selected Outcomes:

• Brought together and educated more than 4,000 policymakers, city leaders, industry professionals and cultural organisations worldwide
• Curated programmes featuring more than 300 expert speakers
• Generated estimated economic impact exceeding $1,750 USD per delegate
• Achieved media reach of up to 200 million people monthly
• Delivered social media reach exceeding 12 million
• Expanded the platform through the launch of the Music Cities Forum, a new event format focused on more regional gathering and industry collaboration
• Featured by BBC, Rolling Stone, GQ, Billboard and other international media
• Secured partnerships with organisations including The Recording Academy and Music Business Association, alongside cities and cultural partners worldwide

Overview:

In May 2017, I took over the leadership of the Music Cities Convention brand and led its international growth over the following nine years.

The platform focused on how music & culture can support economic development, tourism, placemaking and community wellbeing.

During this period, the platform expanded from four editions to fourteen events across five continents, establishing itself as the globally leading conference series for music policy and music tourism. The brand successfully expanded into Asia, Oceania and the MENA region, while further strengthening its position across North America and Europe.

Under my leadership, the events evolved from single-day conferences for around 150 delegates into large-scale, multi-day international gatherings welcoming more than 500 attendees, with expanded programming, networking and city engagement activities.

I oversaw all aspects of the brand’s development and delivery, including international business development, host city partnerships, programme strategy, speaker curation, production & delivery oversight.