Music Tourism Forum - Düsseldorf, Germany

Selected Outcomes:

• Successfully delivered a hybrid international event within an eight-week production schedule
• Secured more than 20 expert speakers
• Welcomed 130 in-person delegates from 12 countries alongside 170 virtual participants
• Delivered the event under budget
• Achieved combined media reach of more than 16 million people monthly
• Featured by Westdeutsche Zeitung, Rheinische Post, The Dorf and other regional media

Overview:

At the end of 2022, I delivered the Music Tourism Forum in partnership with Urbanana and for NRW Tourism.

Developed and delivered within an eight-week production timeline, the project brought together international tourism, cultural and music industry professionals through a hybrid two-day programme including a conference, networking programme and curated destination music tourism experiences.

Working alongside local partners and a small internal team, I led all aspects of the project’s development and delivery, including partner management, budget oversight, speaker curation, branding and communications, hybrid production, and on-site event delivery.